In 1978 Margi and Chris opened PLUME in Dunedin, a multi-brand boutique and home for NOM*d, offering a uniquely curated blend of local and international fashion labels. A second PLUME store was opened in Christchurch in 1992 with both locations now recognised as essential destination stores for the discerning shopper.

Plume Christchurch stocks NOM*d, Rick Owens, Drk Shdw, Comme des Garçons CDG, Parfum and Play, Vetements, Dries van Noten, Zambesi, Y-3, Jimmy D, Company of Strangers, Dr Martens and Bernhard Willhelm along with jewellery from Serge Thoraval, Julia deVille, Rusty Thought and Penelope MacDuff and skincare from Sans Ceuticals.